It’s 2019. By now, you should know that having a functional and attractive website is pivotal for running a successful business. There are a lot of components to a website that go beyond the content you place in it. Other points to consider are overall design, layout, and load time. Your website’s design greatly impacts your visitors’ experience and the likelihood of people showing interest in your product or service.
Once you have registered a domain name for your business and found a reliable web host provider to serve as the foundation of your website, it’s time to think about web design and how it will make a lasting impression about your company.
Let’s explore 10 statistics that prove the significance of having a website that is professionally created, well-designed, and features quality content:
“38% of people will stop engaging with a website if the content or layout is unattractive.”
Source: Blue Corona
People enjoy things that are easy on the eyes. If you deliver that on your website, it will reflect positively on your business and encourage visitors to stick around longer and take action.
“Judgements on a company’s credibility are 75% based on the company’s website design.”
Source: Web Credibility Research from Stanford
Having a professional website can legitimize your products, services, and overall online presence.
“44% of website visitors will leave a company’s website if there’s no contact information or phone number.”
Source: SAG IPL
Make yourself accessible at all times. Make sure to provide a means for people to reach you – whether they are looking for clarification on your offerings or just want to introduce themselves!
“A study found that, first impressions are 94% design-related.”
Source: The Effect of Aesthetics on Web Credibility, Farah Alsudani & Matthew Casey
You only get to make a first impression once, so make it memorable! Show people something they haven’t seen before or something they don’t see often.
“70% of small business websites lack a Call to Action (CTA) on their homepage and across their website.”
Source: Go-Gulf Web Development
Give your audience a purpose for visiting your website. Are you trying to get them to schedule a consultation? Learn more about your product? Make it clear what the purpose of your site and business is so that new visitors aren’t trying to figure out what you’re all about. Have call-to-actions embedded across your website so that no matter what page a visitor is on, they can easily click a button to find out more about your product/service or contact you.
“Users spend an average of 5.59 seconds looking at a website’s written content.”
Source: Missouri University of Science & Technology
Written content is definitely important to educate your audience and rank on Google, but it isn’t everything. People these days love media. Bright and colorful images, clear videos, crisp audio, for example. Try using media to support your written content for increased engagement.
“88% of online visitors & consumers are less likely to return to a site after a bad experience.”
Source: The Gomez Report, Why Web Performance Matters
The concept of shying away from a business after a bad experience is not new. This is applicable in the World Wide Web as well. Think about it – if you visit a site that takes forever to load, doesn’t have interesting media to support its offerings, or has no easy way to get in touch, you will likely look elsewhere.
“40% of people will switch to a different search result if the first one is not mobile-friendly.”
Source: SAG IPL
Finally got a beautiful website down on your desktop? You’re not quite done yet! It’s time to optimize your site for mobile. Many people search the web on their phones nowadays. In fact, they may even spend more time on their phones than they do on their computers. Considering this, you must also make sure that your website is functional and visually appealing on mobile.
“Increasing your website loading speed can prevent the loss of 7% of possible conversions.”
Source: infront webworks
Smooth and quick loading time will give your visitors what they want to see right away rather than give them time to look elsewhere. If you have noticed your website loading slowly and aren’t sure of the cause, you may contact your web host provider or web designer for assistance. That’s the benefit of hiring professionals!
“48% of people cited that a website’s design is the number one factor in determining the credibility of a business.”
Source: Blue Corona
Your website directly reflects on you and your business. If you make your website functional and eye-catching, people will remember you for that!
The Takeaway: Web Design is Powerful.
In this digital age, your website will determine how people perceive your company. Offering a stellar product or service is just one component to operating a successful business. Having a visually appealing, yet functional website to complement your offerings will give consumers a memorable full experience! Unique design, quick load time, quality content, and easy navigation are some factors to consider if you are looking to convert visitors into leads or customers.
Our team at CACIA creative can help you build a beautiful, modern website that will leave a lasting impression for your visitors. In addition to the web component of your online presence, we can also provide copywriting and content creation services to help your company thrive. Whatever your needs may be, contact us to see what we can do for you!
