Writing copy is not always the most exciting job but is a huge asset for brand presence on and offline. If you are a growing business with a multitude of tasks piling up, the thought of copywriting can get overwhelming. This is when delegating some of the work to a professional copywriter would allow you to focus your time and efforts on other responsibilities. Copywriters are trained and experienced at writing copy and delivering messages creatively and clearly. By hiring one, you can consistently push out quality content to help set your presence apart from competitors. Never sweat the small stuff like grammar, spelling, or punctuation again!
Here are 8 ways a wordsmith can bring value to your company:
Email & Newsletters
Template sales and customer service inquiry emails are great time-savers and may help you increase outreach over time. Hire a copywriter to create clear and concise copy so that you can send emails with confidence. If you share newsletters with subscribers regularly but find yourself pressed for time, a copywriter can also keep your audience connected and up-to-date with your brand and its offerings.
Original website copy will distinguish you from others and help you rank higher on Google if proper SEO techniques are used. Copywriters are well-versed in these methods and will deliver quality website copy like blog posts, articles, call-to-action, or landing page content.
Do you have a genius product to offer but don’t have the right words to convey how awesome it is? Experienced copywriters can come up with engaging blurbs like menu items, product descriptions, and catalog copy to help you make that sale!
While brochures may seem like a thing of the past, they still hold value to some businesses. For example, tourism boards may want to make brochures available at their visitor centers so that people can easily access information about the place they are visiting. Creativity is key for making these brochures more interesting to read.
Social Media Captions
Social media is a prevalent part of most people’s lives today – whether you are a business owner or a consumer. With that said, it is a smart move to invest in a copywriter to devise fun captions to complement your media and keep up with conversations online.
Profiles & Bios
Not all successful business owners can call writing their forte. Even something that may seem as simple as profiles and bios can be a challenge to come up with! If this sounds like you, a copywriter can help your professionalism shine through by creating an impressionable profile and bio for you. These are versatile and can be used on social media pages, media kits, bio pages on your website, and more!
The goal of a press release is to share news and information about your brand with the media. They’re useful when making announcements, like sharing new services or products that you’ve developed. A well-written press release will help you get media coverage, so you can promote your business on TV, radio, and online channels. Media outlets often receive more press releases than they can follow up on, so it’s to your business’s benefit to write one that stands out. A well-crafted press release can seem intimidating to write, but a professional copywriter can create one that concisely summarizes the news and information you’d like to share so you can invest your time in other parts of your business.
If your business uses instruction manuals for your consumers, a skilled copywriter can teach people how to use your product or service. Want to make sure that people clearly understand how to make the most of what you have to offer? Hire a copywriter to do the technical writing for you.
How Can We Bring Value to Your Company?
Copywriting for your business does not have to take up all your time. If you have a lot on your plate, you can count on CACIA creative to produce enticing articles, keep your copy customer-focused, and engage your audience.