These days when you think of photography, the following might come to mind: disposable and easily produced on your own. But if you think about it, a picture is worth a thousand words – which is exactly why it is crucial for businesses of all sizes to invest in professional photography. Yes, anyone can take a photo on an iPhone and post it to Instagram. But not everyone has an eye for quality or the ability to produce quality media to best represent themselves or their brand.
If you are a business in the start-up phase, you may feel like photography expenses are lower on the priority list. It’s easy to look for free stock photos to use or even try taking the photos yourself.
Here are 5 reasons to invest in professional photography once you are at a level to further grow your business:
Stand Out From The Crowd
Establish credibility from the get-go with photos that exclusively showcase your brand, product, or service. Custom-crafted creative imagery can really give you a leg-up over your competitors. Authenticity is key for attracting a loyal audience. By showing sharp photos of your actual business, products, and team members, you are allowing your potential customers to get to know YOU, not your competitor using a random stock photo.
Make an Impression
They say you can only make a first impression once, so make it memorable! Low-quality, amateur-like photos may reflect poorly on your brand. With the rise of digital marketing today, visually appealing media can really make a statement for your business. Skimping out on quality photos may lead your audience to think you may not be offering the best product or service.
Professional photography can go a long way in conveying what your brand is all about. Tell a unique story that people will remember. Offer something that is immediately desirable. Do this without saying a single word – let stellar imagery do the talking for you!
Get Found on the Web
Most businesses these days have websites to support their offerings. If you are a business without one, we highly recommend that you get one! It can attract new customers and allow fresh faces to get to know you with a simple Google search. Optimized photos can help your website rank higher on Google, making it easier for people to find you. They may also keep visitors on your site longer or encourage them to choose you over a competitor. Naturally, people are more drawn to imagery over a bunch of text, especially if they are crunched for time. No matter how time-poor someone may be, you can garner their interest in your brand in a matter of seconds with the right photos!
Establish Brand Identity
There is a time and place for everything, including stock photos and casual iPhone snaps. When it comes to establishing brand identity though, it’s time to produce more meaningful images. Remember that stock photos can be used by anyone – including your competitors. When you hire a photographer to take photos for your company, you’ll be sure to get content that fits your brand identity. Quality content is a powerful and versatile tool for marketing your business online and offline. For example, you can incorporate professional photos to make your website more engaging or build your brand’s social media channels. Professional photos can also be used in promotional materials and brochures.
We’re Here to Help
Interested in building your brand with professional photos or learning more about how you can enhance your online presence? No matter what stage of business you are in, CACIA creative offers a plethora of services to help you achieve your goals!